Parker Ehret

digital polymath. problem solver. coffee drinker. beard grower. picture taker.
Lead Product Designer at oneID. Previously at Yahoo.

TAKE THAT SOCIAL MEDIA! #golf #nike #tigerwoods at Tehama Golfclub – Watch on Path.

videos are not photos

videos are not photos.

i’m beginning to think that i’m in the minority of people who understand this concept. 

photos are easily consumed. they don’t require attention. they can be enjoyed anywhere, at anytime, without being disruptive. they can convey everything that they need to communicate within a single glance.

videos are not photos.

more and more i’m coming across video apps and video sites, video sharing and video streaming, video with filters, video, video, video. yes, videos are the natural evolution from photos, the imminent successor, but they serve two completely different purposes. everyone is having trouble understanding why instagram got 100 million users in 2 years, yet similar services for video are relatively unknown. no one likes airtime, viddy never went anywhere, facetime and google hangouts require too much attention to be used regularly, and videos are usually passed over when coupled with a stream of photos.

videos are not photos.

photos provide an insight. a different perspective on the day, a captured moment, a quick snapshot of another part of the world.

videos are a storytelling device. they demand engagement. they require a specific environment. they allow you to transport yourself somewhere else and immerse yourself in that place for a short period of time.

stop treating videos like photos. stop trying to give these two very different mediums comparable functions. try to understand the beautiful purpose that videos serve, and cater to that purpose.